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Digital Marketing Coordinator in Oceanside, CA at OneSource Distributors

Date Posted: 4/17/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Oceanside, CA
  • Job Type:
    Marketing
  • Experience:
    At least 1 year(s)
  • Date Posted:
    4/17/2018

Job Description

OneSource Distributors is a wholesale distributor of electrical products, automation controls, industrial supplies and safety products from over 18 locations throughout Southern California, Arizona, Hawaii, and Mexico. Our focus is People, Processes and Technology: People are our most important resource; it is our People that contribute to our success, service our customers and ensure we lead in the markets we serve. Processes are efficient and effective through the use of Lean Six Sigma methodologies. Leading distribution Technology and custom built solutions support all aspects of our operations.  

Individuals who demonstrate competency and accountability, expertise, and a desire to succeed and progress our organization are welcome to apply.

OneSource is also part of the Sonepar family of operating companies, consisting of the finest locally managed electrical and industrial distributors throughout the United States. Sonepar USA is a market leader in the B-to-B distribution of electrical, industrial & safety products and related solutions. Sonepar USA is made up of over 16 of the finest locally managed electrical and industrial distributors, with coverage in all 50 states. Entering the US in 1998, Sonepar USA has continued to grow over the years due to strategic acquisitions and organic growth. Sonepar USA is a member of the Sonepar Group, an independent family-owned company with global market leadership in B-to-B distribution of electrical products and related solutions. For more information, visit SoneparUSA.com

Position Summary:

This position is responsible for helping to create and execute the Company’s digital strategy.  The Digital Marketing Coordinator focuses on driving marketing qualified leads to our sales force as well as furthering brand penetration within the electrical distribution industry. Qualified candidates for this role have experience in online marketing with a focus on making data-driven decisions. The Digital Marketing Coordinator must be able to work at the campaign level (generating bold and innovative ideas for growth) and at the tactical level (managing marketing automation tools, analyzing campaign performance data and adjusting tactics to meet daily goals). 

This position must be flexible and can prioritize in a changing business environment. The OneSource team culture is goal-oriented, collaborative and driven to achieve results. We seek an individual who is motivated by a fast-paced and highly entrepreneurial environment.

Essential Duties and Responsibilities: (Include the following; other duties may be assigned)

  • Support the company’s growth initiatives by building and executing marketing automation campaigns, including creative development of email and landing page templates, micro-sites, targeting segmentation, and performance analysis within assigned key verticals
  • Design and create digital campaigns to support daily lead generation goals, that include integrated digital-channel execution (website, social, and media partners)
  • Collaborate closely with Senior Management to execute web content placement and distribution to support SEO initiatives and drive demand through our various digital channels
  • Continually optimize our website with content and landing pages that deliver relevant and resourceful information to prospects and customers
  • Design and execute ongoing campaigns to ensure an ongoing stream of reviews from our client-base, thus improving our placement and ranking within review sites
  • Become an expert at leveraging sponsorships and paid campaign opportunities to drive highly qualified leads.
  • Deep understanding of the buyer personas, with understanding industry needs, trends, and opportunities
Required Skills

Qualifications:

 Education and/or Experience: 

  • 1+ years of marketing experience in a fast-paced business environment.
  • Familiar with HTML, email and landing page design and marketing automation systems.
  • Knowledge of customer segmentation, engagement marketing, targeting, and database marketing methods.
  • Understanding of the online advertising landscape and key competitor’s strengths and weaknesses.
  • Analytical and quantitative skills including the ability to use customer research, hard data, and metrics to back up intuition and assess the efficacy of marketing programs.
  • Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment.

 Requirements:
  • Excellent organizational, analytical, interpersonal written/oral communication skills
  • Proficient in Microsoft Office
  • Basic knowledge of Adobe Creative Cloud
  • Familiar with marketing automation tools such as Wrike, Sales Force Marketing Cloud, etc.
  • Creativity and the ability to synthesize large amounts of data into actionable information
  • Create great working relationships with all levels within the company and across multiple disciplines
  • Extreme attention to detail and willingness to roll up your sleeves to drive business results across all areas of Marketing
  • High degree of organization and ability to manage multiple, competing priorities simultaneously, adhere to strict deadlines

 

Long and varied hours required occasionallyWorking Conditions and Environment

  • Ability to work in extreme hot or cold environment

Travel:

 ☒ Yes

If yes, the % of travel time required: 10%      

Physical Demands

  • While performing the duties of this job, the employee is regularly required to sit, talk and hear. The employee frequently is required to sit, stand, walk, stoop, kneel, crouch, crawl, climb or balance. The employee will frequently lift and/or move 10 pounds and may be required to occasionally lift and/or move up to   25 pounds.  Specific vision abilities required by this job include close vision, and ability to adjust focus.