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Marketing Specialist in Jackson, MS at Irby

Date Posted: 2/5/2018

Job Snapshot

  • Employee Type:
  • Location:
    Jackson, MS
  • Job Type:
  • Experience:
    At least 3 year(s)
  • Date Posted:

Job Description

Marketing Specialist


Irby is one of the largest electrical distribution companies in the United States, with nearly $1 Billion in annual sales and over 900 employees across more than 60 branches in 25 states.  Since 2005, Irby has been a part of the Sonepar family. 

 Sonepar USA is a market leader in the B-to-B distribution of electrical, industrial & safety products and related solutions.  Sonepar USA is made up of over 16 of the finest locally managed electrical and industrial distributors, with coverage in all 50 states. 

Job Summary:
This position is responsible for working with the Marketing business leadership to help coordinate the day-to-day activities involved with various projects relating to Irby’s overall marketing program.


  • Graphic Design – create visual concepts, by hand or using select software packages, to communicate ideas that inspire, inform, and captivate both internal and external customers
  • Develop overall layouts and production designs for advertisements, brochures, fliers, reports, presentations and more, while adhering to brand standards and budget requirements
  • Promotions- Facilitate between vendors, product managers, sales, I.T; communication and implementation for all new product rollouts
  • Brand Management- Coordinate with the Director of Marketing to ensure consistency in promotional and branding activities and materials
  • Vendor relations – Partner and collaborate with key focus vendors in all aspects including promotions, merchandising, coop fund management, etc
  • Develop, implement and manage customer loyalty programs in consultation with business unit leadership
  • Support branch and customer events, tradeshows, training, etc.
  • Develop creative themes and tools for integrated marketing campaign
  • Collect and manage data for customer email campaigns
  • Create on-line customer newsletters and magazines
  • Develop and implement merchandising standards and programs for the branch counter areas
  • Help drive digital initiatives for e-commerce, mobile apps, etc.
  • Create online product experience for customers
  • Support ongoing graphical and content updates to the company internet and intranet sites
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Manage the company social media platforms such as FB, Twitter, YouTube, etc.


  • Minimum 3 years’ experience in Marketing/Graphic Design
  • Knowledge of principles and practices of sales and marketing
  • Knowledge of Adobe Photoshop, Illustrator, InDesign is a plus
  • Ability to create unique designs that convey project meaning while accurately expressing the desired message
  • Knowledge of production processes related to revisions, proofing, and printing
  • Ability to take initiative and direct a project from start to finish
  • Ability to work on multiple projects at the same time, each with a different deadline
  • Must have the ability to effectively influence, interact and communicate with all levels of customers, suppliers, managers and fellow associates
  • Ability to develop credibility with the Irby sales teams and key vendors/manufacturers
  • Must be abreast of changes that might affect product sales or services
  • Ability to develop and implement merchandising strategies
  • Ability to create graphical design materials in various software packages
  • Ability to analyze data and draw sound conclusions
  • Detail-oriented with strong project and time management skills
  • Good problem solver
  • Strong presentation, writing, and editing skills
  • Advanced computer skills in Microsoft Word, Excel, and PowerPoint
  • Meeting and facilitating skills


We offer a competitive salary; outstanding benefits package and the professional advantages of an environment that supports your development and recognized your achievements.

EOE M/F/Disability/Veteran

Business Unit: Irby


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